What people want

• the ability to promote their markets and attract more traders and attention
• public verifiability that promotion has occurred

Solution: Let people pay to have their markets on the homepage!

Proposal

• A boost is implemented by adding a fixed amount to the boosted market’s importance score (and maybe setting a minimum score)
  • this will ensure that the market is visible above the fold on Browse (and has greater prominence in the Explore feed and related markets)
  • alternatively: boosts just cause markets to be listed first on Browse in the default view (Best, Open)
• Each boosted market will have a blue diamond next to it

  • both on Browse and in the feed

    

  • Market tier badges are removed

  • [s] on second thought: we probably should indicate that markets have been boosted, but may not want it to be this prominent / distracting

• During the market creation flow, users have the option to boost their market for a fixed rate per day
• The initial boost rate will be something like $100 / day. We can increase this with demand. And build out a full auction mechanism later if this feature takes off.
• Important: boost costs are denominated in dollars.
  • Advertising costs real money; we don’t want users to anchor to low amounts
  • Users can still pay in mana, if they like
  • Can require that markets have at least 10k mana in liquidity
  • Add a pay-with-USD option using Stripe into the market creation flow
• Boosts are limited to 1-5 markets per day
  • don’t want promoted content clogging up the site
• Any (public) market can be boosted
  • we’ll add a Boost flow to the market page to let people boost outside of market creation

What success looks like

• Hedge funds & money managers pay tens of thousands per day to promote markets to help them research, test trade ideas
• Big tech firms pay to promote markets which ultimately aid recruiting
• Random individuals pay to promote markets on their niche interests