Although I’m presenting them as a bunch of separate tests realistically we should combine a few to do at once. Will do that in a separate doc that actually have a detailed list of specific proposed tests.

• % of new users who create a market

  • Pop-up saying: The first market is on us!

  

  • Could trigger it after placing first bet
  • Could trigger it when clicking the create market button

• add sign up prompt at top of market page eg see difference btwn

• social proof

  • From goodUI very mixed results on how effective it is (seems to very much depend on the site/product).
  • Test 1 - Add a one-sentence customer review under the sign-up to predict button on the market page.

• Inga’s onboarding popup changes

  • Test 1- Force them to click through the entire onboarding pop up
  • Test 2- Try placing it before signing up
    • Slide on homepage
    • Slide on market page where betting panel usually is.
    • Could trigger when it detects you are about to leave the site

• Choosing groups they are interested in

  • Force them to select at least 3 groups they are interested in (currently can choose to just click past it without selecting any)

• Test - showing betting interface whilst signed-out vs informative panel

• Signed-out homepage

  • Use the signed-in homepage with slight modifications
  • Use some version of our existing signed-out home page

• Can we change how to google auth popup works?

Probably bad ideas?

• hiding some content behind opacity gradient sign up wall
  • sign up to see probability
  • on the explore feed after scrolling past the first 5 rows of markets have the “to view more markets sign up” fade in at the bottom