Goal: Increase retention of new users

Day 0

• [x] Welcome email
  • Sent immediately after sign up
  • Briefly describes what Manifold is
  • Call to action: Explore markets

Day ???

Recurring

• [x] Weekly markets email
• [ ] Weekly portfolio tracker email
• [ ] Betting streak

Day 1

• [x] Interesting markets
  • Sent 24 hrs after signup
  • Contains an auto-generated list of markets
    • Possibly equivalent to trending + for you
  • CTA: See market
• [x] Market creation email
  • Sent after user creates market
  • Describes best practices for creating market, different types you can create
  • CTA: Create a market

Day 2

• [x] Personal-looking followup
  • Sent 4 hours after sign up
  • Normal text-only email sent from David James
  • Asks about user experience / if they’ve encountered any problems
  • CTA: Reply to this email, join discord

Day 7

• [x] One week anniversary gift
  • Manalink with M$500 bonus
  • CTA: Claim bonus
  • design