Cold message to find new users
The goal is to identify if the site works well, discover unexpected points of confusion/friction, and to collect qualitative data that will help us fix critical issues our site has.
The goal is NOT to assess how users feel about our design, aesthetics and personal opinions (we would need more marketing data for this from a larger sample size).
Hey! Thanks for offering to help us test the functionality of our website. Here is a list of things to make sure you have ready for the session. Please refrain from visiting the website or googling for more information about what we do. The less you know about us and our website the better!
You don’t need to worry about anything else! We will walk you through the process, it’s super chill and keep in mind we are testing the website - not you! ^^